Client
Miaudota
Role
UX Designer
Timeline
2 months
Responsabilities
Discovery process
Usability testing
Agile development
Wireframes
Competitor Analysis
I developed the project with a focus on assisting the management of the NGO and the adopter filtering process. I created a form based on Artificial Intelligence to facilitate the matching of rescued cats with responsible adopters.
More info
We decided to focus on the issue of adopter filtering. We arrived at this problem when we heard from the caretaker, Anitta, the following statement:
Double Diamond and Kickoff Interview
The first step we took was to list the certainties, assumptions, and doubts (CSD Matrix) we had about the NGO to better understand its main challenges and comprehend them.
◍ Lack of permanent volunteers in the NGO
◍ High turnover of volunteers
◍ The entire adoption process is rigorously handled by Anitta
◍ When there is a refusal in adoption, Anitta has to deal directly with the dissatisfaction of the interested party.
We conducted a competitor analysis with other animal adoption NGOs and two surveys with three objectives:
◍ To better understand the experiences of other NGOs and animal rescuers when they achieve responsible adoptions.
◍ To understand the criteria adopters need to meet when adopting an animal.
◍ To inquire about past experiences with pet adoptions for these NGOs.
Research with a psychologist to understand the emotional aspect in the adoption process
Interview with a veterinarian to understand the behaviors of animals that have undergone traumatic situations
Survey with individuals who have already adopted to explore the motivation and the experience of the process from beginning to end
More info
"Yes, I have already carried out several adoptions and have participated in some adoption events. It is very rewarding to know that the animal that was at risk of life on the streets will have a home filled with love and care. It will be safe and well taken care of."
Romário Cristiano
Animal Rescuer
"The person in charge of the NGO wanted to meet me and better understand my existing relationship with animals. Later, I picked up my furry ball and had to fill out two forms and sign where there were several requirements that needed to be fulfilled, such as exams, deworming, vaccinations, and sterilization, with the most important commitment being to care for and love the animal."
Gisela Carla
Animal Adopter
Each team member shared their ideas and defended them, and then we grouped them by similarities, creating an Affinity Map. Immediately afterward, we conducted a 2x2 Matrix (Impact vs. Effort) to assist us in deciding what to deliver in the short and long term.
To align our ideas with the values and missions of the NGO, we also chose to conduct a User-Centered Canvas analysis, leading us to a unique value proposition.
"To be the facilitator in the search for rescued animals that undergo all veterinary care, making them available to people seeking a faithful companion, with due responsibility in the adoption process of lives, with clear and objective procedures from the first interaction."
Prototyping the Form
With all the information and testing, we refined the Miaudota Campinas form with a new structure, flowchart, and logic, mapping possible journeys that could arise during the form completion.
More info
Usability Testing
In the validation phase, we selected two individuals with different interests in the adoption process.
The first user, 25 years old, has a dog and has never adopted before. He would like to have a companion for his pet, with a preference for dogs.
The second user, around 40 years old, has 5 cats, has participated in adoptions, contributes financially to NGOs on a monthly basis, and is passionate about cats.
More info
◍ In some questions, the logic did not work as expected, disrupting the user experience.
◍ There were questions with confusing wording that led to errors.
◍ Two questions conveyed the wrong message, requiring intervention to proceed with the test.
We scheduled a meeting with Anitta to present the project. We provided a brief explanation of the processes we used and how we arrived at the solution for the observed problem.
More info
Successful Delivery
We created a simple and intuitive form that helps eliminate adopters who do not meet Miaudota's minimum requirements.
This way, Anitta would be able to minimize the time spent on this initial screening, create a physical database of potential adopters, and reach out to those who do not meet the minimum criteria to explain, thus avoiding the common frictions associated with the previous filtering method.
Improving a product is about listening and understanding the reality of others
The solution we developed brought value to both the adopters of the NGO and Miaudota as well. Through testing, we concluded that the product addressed various issues related to adopter registration.
When presenting the solution to Anitta, it was gratifying to hear her say that this project is 'down-to-earth' and will help her quickly without the need for specialized maintenance.
The significant experience in this project was the close contact with people and practical learning of the Design Sprint process in collaboration with other designers.
I learned more about the empathy required when developing something to assist others, especially in usability tests where we aim to deeply understand user frustrations and identify areas for improvement.